Earth’s Most Customer-Centric Company
When Amazon.com launched in 1995, it was with the mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”
This goal continues today, but Amazon’s customers are worldwide now, and have grown to include millions of Consumers, Sellers, Content Creators, and Developers & Enterprises. Each of these groups has different needs, and we always work to meet those needs, innovating new solutions to make things easier, faster, better, and more cost-effective.
Still Day One
Amazon’s evolution from Web site to e-commerce and publishing partner to development platform is driven by the spirit of innovation that is part of the company’s DNA. The world’s brightest technology minds come to Amazon to research and develop new technologies that improve the lives of our customers: shoppers, sellers, content creators, and developers around the world. Because that's what being Earth's most customer-centric company is all about, and it's still Day One at Amazon.
To learn more about Amazon today, you can also visit our investor relations and PR sites to review our last annual report and read recent announcements about partnerships and product launches.
Technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently and at lower prices. Since 1995, Amazon has significantly expanded its product selection, international retail websites, and worldwide network of fulfillment and customer service centers. Today, Amazon retail websites offer everything from toys and video games to MP3 downloads and collectible items.
The company entered the e-book hardware industry in 2007 with the release of the original Kindle reader. The Kindle family has now grown to include Kindle Fire HD 4G LTE Wireless, with HD display, Dolby Digital Plus, and 4G connectivity; and Kindle Paperwhite, the world’s most advanced e-reader.
Amazon has teams across the world working on behalf of its customers at Fulfillment Centers, which provide fast, reliable shipping directly from Amazon’s retail websites, and Customer Service Centers, which provide 24/7 support. In addition, Amazon’s technology teams are located in Seattle and in International Development Centers designed to tap the world’s best technical talent.
In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the Amazon.com e-commerce platform. Partners work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants leverage Amazon.com as an incremental sales channel for their new merchandise. Over 2 million third-party sellers participate in Amazon where they offer new, used, and collectible selections at fixed prices to Amazon customers around the world.
Amazon continues to drive innovation by empowering content creators as well as consumers and sellers. Kindle Direct Publishing and Amazon Publishing give authors innovative means to bring books to readers. Amazon Studios is developing feature films and episodic series in a new way, one that's open to great ideas from creators and audiences around the world. CreateSpace makes it simple to print and distribute books, music, and video through Internet retail outlets, personal websites, bookstores, retailers, libraries, and academic institutions--on-demand.
Developers and Enterprises
Amazon Web Services (AWS) provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Some examples of the services offered by Amazon Web Services:
- Amazon Elastic Compute Cloud (Amazon EC2)
- Amazon Simple Storage Service (Amazon S3)
- Amazon SimpleDB
- Amazon Simple Queue Service (Amazon SQS)
- Amazon Flexible Payments Service (Amazon FPS)
- Amazon Mechanical Turk
- Amazon CloudFront